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December 4, 2024

Senior Brand Designer

Webflow
USA
Full-time
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At Webflow, our mission is to bring development superpowers to everyone. Webflow is a Website Experience Platform (WXP) that empowers modern marketing teams to visually build, manage, and optimize stunning websites. With AI-driven personalization baked in, Webflow enables teams to significantly boost conversion rates, translating directly into measurable business growth. From independent designers and creative agencies to Fortune 500 companies, millions worldwide use Webflow to be more nimble, creative, and collaborative.

We’re looking for a Senior Brand Designer to join the team focused on campaigns, promotional content, and events to create high-impact and visually powerful work. You’ll report to the Senior Manager, Brand Design and work alongside copywriters, web designers, animators, marketing, and product. We are seeking a talented and experienced designer who thrives in a fast paced environment. As a member of our Creative team you’ll work collaboratively to define, scale and shape a world-class brand. At Webflow, we value design excellence, professionalism, craftsmanship, and you will be instrumental in advancing our high standards across various touchpoints.

About the role:

  • Location: Remote-first (United States)
  • Full-time
  • Permanent
  • Exempt
  • The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.
    • United States  (all figures cited below are in USD and pertain to workers in the United States)
    • Zone A: $134,000 - $182,500
    • Zone B: $126,000 - $171,500
    • Zone C: $117,000 - $160,500

Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.

  • Reporting to the Senior Manager, Brand Design

As a Senior Brand Designer, you’ll …

  • Create concept and design for brand and product campaigns, marketing materials, and in-person activations
  • Develop illustrations and branded imagery that expand on the Webflow brand
  • Collaborate with the marketing team to translate marketing objectives into compelling deliverables that align with our brand guidelines and deliver on our shared goals
  • Work closely with the creative team to expand and maintain our brand guidelines and visual identity
  • Collaborate with cross-functional teams across marketing and product, to ensure brand alignment across all channels
  • Oversee multiple brand design projects simultaneously, prioritizing tasks effectively and meeting tight deadlines in a fast-paced environment
  • Proactively communicate project updates to Manager, Project Managers, teammates and designated cross functional partners
  • Give and solicit creative feedback from peers, practicing kindness and professionalism
  • Present multiple design options to problems and effectively communicate design rationale
  • Leverage performance data to inform and improve your designs

In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role.

About you:

  • Have 4+ years in brand design with a strong portfolio demonstrating expertise in campaigns, brand development and familiarity with web design best practices
  • Have experience working in-house at a tech company and/or agency side
  • Are proficient using design tools, such as Figma and Adobe Creative Suite and have familiarly with Webflow
  • Know how to creatively concept and experiment, but also how and when to think in systems and templatize recurring work for consistency and efficiency
  • Proactively seek out scalable solutions that solve common pain points related to craft, communication, organization, documentation, or team output
  • Care deeply about the details and have an extremely strong sense of design sensibilities, from high-level strategic direction through to production nuances
  • Have an understanding of when to move quickly and when to go the extra mile
  • Can independently own and execute on projects from project brief to delivery
  • Have excellent communication and collaboration skills, with the ability to articulate design decisions, navigate feedback, and build alignment when working with multiple stakeholders
  • Have strong organizational skills and manage multiple deadlines
  • Work well within ambiguous and dynamic environments
  • Familiar with Asana, Slack, and Airtable (as a bonus)
  • Are genuinely excited and motivated by Webflow’s mission

Our Core Behaviors:

  • Obsess over customer experience. We deeply understand what we’re building and who we’re building for and serving. We define the leading edge of what’s possible in our industry and deliver the future for our customers
  • Move with heartfelt urgency. We have a healthy relationship with impatience, channeling it thoughtfully to show up better and faster for our customers and for each other. Time is the most limited thing we have, and we make the most of every moment
  • Say the hard thing with care. Our best work often comes from intelligent debate, critique, and even difficult conversations. We speak our minds and don’t sugarcoat things — and we do so with respect, maturity, and care
  • Make your mark. We seek out new and unique ways to create meaningful impact, and we champion the same from our colleagues. We work as a team to get the job done, and we go out of our way to celebrate and reward those going above and beyond for our customers and our teammates

Benefits & wellness

  • Equity ownership (RSUs) in a growing, privately-owned company.
  • 100% employer-paid healthcare, vision, and dental insurance coverage for employees and dependents (full-time employees working 30+ hours per week), as well as Health Savings Account/Health Reimbursement Account, dependent care Flexible Spending Account (US only), dependent on insurance plan selection where applicable in the respective country of employment; Employees may also have voluntary insurance options, such as life, disability, hospital protection, accident, and critical illness where applicable in the respective country of employment
  • 12 weeks of paid parental leave for both birthing and non-birthing caregivers, as well as an additional 6-8 weeks of pregnancy disability for birthing parents to be used before child bonding leave (where local requirements are more generous employees receive the greater benefit); Employees also have access to family planning care and reimbursement
  • Flexible PTO with a mandatory annual minimum of 10 days paid time off for all locations (where local requirements are more generous employees receive the greater benefit), and sabbatical program
  • Access to mental wellness and professional coaching, therapy, and Employee Assistance Program
  • Monthly stipends to support health and wellness, smart work, and professional growth
  • Professional career coaching, internal learning & development programs
  • 401k plan and pension schemes (in countries where statutorily required) financial wellness benefits, like CPA or financial advisor coverage
  • Discounted Pet Insurance offering (US only)
  • Commuter benefits for in-office employees

Temporary employees are not eligible for paid holiday time off, accrued paid time off, paid leaves of absence, or company-sponsored perks unless otherwise required by law.

Remote, together

At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO)/Veterans/Disabled Employer and are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law. Pursuant to the San Francisco Fair Chance Ordinance, Webflow will consider for employment qualified applicants with arrest and conviction records.

Stay connected

Not ready to apply, but want to be part of the Webflow community? Consider following our story on our Webflow Blog, LinkedIn, X (Twitter), and/or Glassdoor.

Please note:

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Upon interview scheduling, instructions for confidential accommodation requests will be administered.

To join Webflow, you'll need a valid right to work authorization depending on the country of employment.

If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws. We may obtain one or more background screening reports about you, solely for employment purposes.

For information about how Webflow processes your personal information, please review Webflow’s Applicant Privacy Notice.

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