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At Webflow, our mission is to empower everyone with development superpowers. As the leading visual development platform, we help users build powerful websites without writing code, merging modern web technologies into a seamless platform. With millions of users worldwide, Webflow supports independent designers, creative agencies, and even Fortune 500 companies in building websites more creatively and collaboratively. It’s the web, made better.
We’re looking for a User Research Manager to lead and drive research initiatives that empower Webflow's decision-making process. You’ll be responsible for understanding the needs of our users, customers, and potential customers and applying those insights to shape new and existing product initiatives.
As part of the Product Pillars team, you'll collaborate with leaders in Product, Design, and Insights to deliver high-quality, actionable insights that inform Webflow’s product strategy. You’ll also lead a team of researchers who use both qualitative and quantitative methods to build a comprehensive understanding of user needs.
About the Role:
- Location: Remote-first (U.S. and BC & ON, Canada)
- Full-time, Permanent, Exempt
- Compensation:
- United States (USD):
- Zone A: [$190,000 - $271,000]
- Zone B: [$179,540 - $255,000]
- Zone C: [$167,000 - $239,000]
- Canada (CAD, ON & BC): [$217,000 - $308,000]
- Bonus: Eligible for Webflow's company-wide bonus program.
- Reports to: Head of Research
- United States (USD):
What you’ll do:
- Own and lead research projects aligned with company strategy to influence the product roadmap.
- Design and execute research that uncovers user needs, driving key business decisions.
- Review research plans and findings to ensure impactful, easy-to-understand insights that shape the product development process.
- Champion data-driven decision-making alongside the Insights team.
- Collaborate with cross-functional partners (Product, Design, Insights, Engineering, GTM) to ensure research shapes the end-to-end customer experience.
- Stay ahead of research trends, especially in web development and AI, ensuring Webflow remains innovative and competitive.
- Advocate for ethical, scalable, and efficient research practices throughout product development.
- Work with Insights leadership to foster an engaging, supportive environment for researchers.
- Help nurture talent, offering both professional growth and technical skill development.
- Support the formation of technical roadmaps that ensure products meet user expectations and serve a diverse global audience.
About You:
You will thrive in this role if you have:
- A robust research portfolio, demonstrating success in managing highly technical product research.
- 2+ years of experience managing junior and senior researchers on complex projects.
- Proven ability to collaborate with stakeholders remotely to uncover insights and impact company strategy.
- Strong leadership and problem-solving skills, especially in improving research processes and supporting career growth.
- Excellent communication and presentation skills, capable of conveying research vision and strategy across all organizational levels.
- A strategic mindset, with the ability to craft long-term plans while achieving short-term objectives.
- Expertise in mixed-method research, combining qualitative and quantitative data to generate actionable insights.
- Familiarity with research methodologies like usability studies, contextual inquiries, in-depth interviews, surveys (CSAT, UMUX), and diary studies.
- Detail-oriented with a commitment to exceeding customer expectations.
- A growth mindset, proactive action, and a passion for high-quality work.
Our Core Behaviors:
- Obsess over customer experience: We deeply understand our users and aim to deliver the future of web development.
- Move with heartfelt urgency: We use our time wisely to act faster and better for our customers.
- Say the hard thing with care: We engage in intelligent debate and provide constructive feedback respectfully.
- Make your mark: We embrace creativity and celebrate those who go above and beyond.
Benefits & Wellness:
- Equity ownership (RSUs) in a growing, privately-owned company
- 100% employer-paid healthcare, dental, and vision coverage for full-time employees and their dependents
- 12 weeks of paid parental leave for all caregivers, plus additional pregnancy disability leave for birthing parents
- Flexible PTO and sabbatical program
- Mental wellness support, including coaching, therapy, and an Employee Assistance Program
- Monthly stipends for wellness and work-related needs
- 401k plan or pension schemes, depending on location
Additional Information:
- Webflow is committed to building an inclusive global team. We are an Equal Opportunity Employer and welcome applicants from diverse backgrounds and experiences.
- If you require accommodation during the job application process, please let us know.
- To join Webflow, you must have the legal right to work in your respective country.
Stay connected:
Not ready to apply? Stay updated on Webflow’s story by following us on our Webflow Blog, LinkedIn, Twitter, or Glassdoor.
